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Client: The Bronx Zoo

Project: You're Fired

In addition to over 80,000 views on YouTube, the viral marketing campaign spread the news via mainstream media outlets such as the New York Times, ABC News, and others.

And now there's this great news:

Governor Paterson Rehires Bronx Zoo's Laid Off Porcupine!

Other recent press mentions:

Good News Daily (April 13)

New York Daily News (April 11)

The New York Times's City Room blog (April 6)